Available for opportunities

Designing
Products
People Love.

Hi, I'm Aryan — a Product Designer who crafts intuitive, human-centred digital experiences. I turn complex problems into elegant, functional interfaces.

View my work Get in touch

About me

The person
behind the pixels.

Product Designer · Airtel Digital, Fintech Delivering cutting-edge fintech & digital experiences to millions

I'm Aryan Kanojia — a Product Designer with over 8 years across Finance and Supply Chain, now channelling that domain depth into crafting fintech experiences at Airtel Digital.

My background in business operations gives me an edge most designers don't have: I understand the systems behind the screens. At Airtel, I work within the Fintech vertical — solving for payments, vehicle services, and post-transaction flows used by millions of users daily.

Outside of work I run a YouTube channel covering AI and technology. I believe the best design happens at the intersection of empathy, systems thinking, and a genuine curiosity about how people make decisions.

8+
Years across Finance & Supply Chain
3+
Years in Product Design
M+
Users impacted at Airtel Digital
Fintech · Payments · Growth
Education
Product Design
Arena Animation
Nov 2022 — Aug 2023
MBA — Supply Chain Management
IMT Ghaziabad
Jan 2020 — Dec 2022

My toolkit

Skills & Tools

🎨
Figma
🖼
UI Design
🔬
User Research
🗺
Journey Mapping
📐
Wireframing
Prototyping
🧩
Design Systems
📊
Data Analysis
🧪
Usability Testing
✏️
Adobe XD
🌀
Motion Design
🤝
Cross-func. Collab

Selected work

Case Studies

Loyalty Program for Wynk Music
Mobile App UX Research Loyalty Design

Loyalty Program for Wynk Music

Designing a loyalty program to boost revenue and retention for Wynk Music — India's top music streaming app. Led end-to-end from competitor research and user surveys to ideation, benchmarking, and high-fidelity UI design with AI-generated iconography.

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UPI Independent Page
Fintech Payments UPI

UPI Independent Page — Airtel

Redesigned Airtel's UPI discovery experience by scaling a QR-only entry into a full UPI Independent Page. Addressed a 46% dual-user drop-off, reducing ~350K monthly user losses and driving a 5% increase in UPI page exploration.

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Vehicle Hub Airtel App
Mobile App Fintech UX Research

Vehicle Hub — Airtel

Unified all vehicle services — FASTag, challans, insurance, PUC, and loans — into a single proactive dashboard. Shifted from a service catalogue to an ownership-first experience driven by user research and P0–P3 priority hierarchy.

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Post-Payment Thank You Experience
Fintech Payments UX Redesign

Post-Payment Thank You Experience

Redesigned Airtel's post-payment screen from a dead-end confirmation into a modular, trust-building surface — driving repeat transactions, cross-sell discovery, and next best actions at the highest-intent moment.

View case study

Got a project in mind?
Let's talk.

I'm open to full-time roles, freelance projects, and design collaborations.