Hi, I'm Aryan — a Product Designer who crafts intuitive, human-centred digital experiences. I turn complex problems into elegant, functional interfaces.
About me
I'm Aryan Kanojia — a Product Designer with over 8 years across Finance and Supply Chain, now channelling that domain depth into crafting fintech experiences at Airtel Digital.
My background in business operations gives me an edge most designers don't have: I understand the systems behind the screens. At Airtel, I work within the Fintech vertical — solving for payments, vehicle services, and post-transaction flows used by millions of users daily.
Outside of work I run a YouTube channel covering AI and technology. I believe the best design happens at the intersection of empathy, systems thinking, and a genuine curiosity about how people make decisions.
My toolkit
Selected work
Designing a loyalty program to boost revenue and retention for Wynk Music — India's top music streaming app. Led end-to-end from competitor research and user surveys to ideation, benchmarking, and high-fidelity UI design with AI-generated iconography.
View case studyRedesigned Airtel's UPI discovery experience by scaling a QR-only entry into a full UPI Independent Page. Addressed a 46% dual-user drop-off, reducing ~350K monthly user losses and driving a 5% increase in UPI page exploration.
View case studyUnified all vehicle services — FASTag, challans, insurance, PUC, and loans — into a single proactive dashboard. Shifted from a service catalogue to an ownership-first experience driven by user research and P0–P3 priority hierarchy.
View case studyRedesigned Airtel's post-payment screen from a dead-end confirmation into a modular, trust-building surface — driving repeat transactions, cross-sell discovery, and next best actions at the highest-intent moment.
View case studyLet's connect
I'm open to full-time roles, freelance projects, and design collaborations.