The challenge
Goal
As we are focusing more towards revenue for this quarter, what design interventions can be done to boost it further?
Research
Secondary Research — Competitor Analysis
To understand where Wynk stands, I mapped features and pricing across the top 5 music streaming platforms in India.
| Feature | Spotify | WYNK Music | Gaana.com | Jio Saavn | YouTube Music |
|---|---|---|---|---|---|
| Ad Free Streaming | Premium | Premium | Premium | Premium | Premium |
| Hello Tunes | NA | Non premium | NA | Premium | NA |
| Ringtones | NA | NA | NA | Premium @5 | NA |
| Unlimited Stream (with ads) | Non premium | Non premium | Premium | Non premium | Non premium |
| Download & Offline Stream | Premium | Premium | Premium | Premium | Premium |
| Social Features | Non premium | Non premium | Premium | Non premium | NA |
| Playlist Features | Non premium | Non premium | Non premium | Non premium | Non premium |
| Cross-Platform Access | Non premium | NA | Non premium | Non premium | NA |
| Background Streaming | Non premium | Non premium | Non premium | Non premium | Non premium |
| HD Quality | Premium | Premium | Premium | Premium | Premium |
| Premium Pricing | Mini @₹7/Day · Indv @₹119 · Duo @₹149/mo (2 a/c) · Family @₹179 (6 a/c) | HT Pack @₹19/mo · Monthly @₹49 · Quarterly @₹129 · Yearly @₹399 | Monthly @₹99 · Annually @₹299 · Jiotunes @₹49/mo | Monthly @₹79–99 · Quarterly @₹299 · Semi-Annual @₹749–1188 · Pro Lite | Monthly @₹129 · Annual @₹999 · Family @₹149 · Student @₹59 (FMF) |
💰 50% Lesser Pricing
Wynk offers significantly lower pricing compared to competitors — Monthly ₹49, Quarterly ₹129, Yearly ₹399 — a major competitive advantage.
🎵 Extensive Feature Offering
Wynk uniquely offers HelloTunes and HD Quality Audio even in its base tier, features that rivals lock behind higher subscriptions.
Primary Research
Share your opinions on the Wynk Music App
Conducted a Google Form survey to efficiently collect first-hand user feedback and understand real pain points.
There is no playlist variety like Spotify and jyadatar time waste hota h manual song change karne me
Other singers k suggestion aateh jinke baare me kabhi suna bhi nahi. Jo search karti hu vo nahi milta
Jo mai hello tune lgane ki koshish karta hu vo nahi lagti — majors of songs k ander
Synthesis
User Persona
Combined all users' problems based on their suggestions, feedback, and pain points into a representative persona.
He enjoys music for fun during work and travel. Uses Wynk Music as his primary streaming app but frequently runs into friction.
Main Pain Points
- Song Availability — Songs like 'He Is Like It' are simply not available in the app
- Ad Frequency — Too many ads impacting the listening experience
- HelloTunes Unavailability — Maximum HelloTunes are not available for popular songs
- Poor Song Suggestions — Recommendations don't align with user preferences
- Audio Quality — Low quality audio detracts from the experience
- Cheaper Subscription — User seeks a more cost-effective pricing option
Ideation
Ideation Process — Why a Loyalty Program?
What is a Loyalty Program?
A loyalty program gives points to customers when they engage with a product. These points can be redeemed for special rewards — helping businesses keep customers coming back.
Why at Wynk Music?
- Boost engagement & retention
- Increase brand loyalty
- Drive premium subscriptions
- Create exclusive experiences
- Raise awareness among new users
- Improve satisfaction scores
How Users Earn Points
- Stream & Earn
- Refer & Reward
- Event Participation
- Points per Download
- HelloTunes Set the Tone
Benchmarking
Insights from Platforms Running Loyalty Programs
Studied Starbucks Rewards, Amazon Prime, and Myntra Insider to understand what makes loyalty programs successful.
Active users. 50% of Starbucks' total transactions come from Starbucks Rewards members — and repeat purchase rate has risen to over 40%.
Members globally. 88% of Amazon shoppers start there, and 91% of loyalists only shop Amazon. CLV has grown by nearly 50%.
Revenue boost from Myntra Insider members. Over 60% of members recommend the brand to others, driving organic growth.
Visual Design
Custom Icons — Created with Dall-E3
AI-generated reward tier icons to create a visually compelling and unique loyalty identity for Wynk Music.
The Solution
Reward Tiers
A five-tier loyalty structure designed to progressively reward users the more they engage with Wynk Music.
Final Design
Wireframes & Final Screens
High-fidelity designs for the Wynk Music loyalty program — designed to integrate seamlessly into the existing app experience.
Try it out
Interactive Prototype
Explore the full Wynk Music loyalty program flow — tap through every screen in the live prototype below.
That's a wrap 🎵
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